ERIC Number: ED161395
Record Type: RIE
Publication Date: 1978-May
Reference Count: 0
Strategic Decision Making in Colleges and Universities. AIR Forum Paper 1978.
Shirley, Robert C.
A decision-focused paradigm is presented to guide the development of a comprehensive institutional plan. The primary emphasis is the identification of strategic decisions to be resolved by individual institutions and the key determinants of those decisions. Based on the paradigm, a more active role for institutional research is suggested in order to facilitate the formation of overall strategy. The term "strategic decisions" was derived from the literature on organizational strategy and policy. A brief review is presented on the relevant writing, most of which has been applied to the business sector. Six key decision areas that constitute the overall strategy of an organization are: basic philosophy and values, goals and objectives, product/program/service mix, customer mix, geographic areas to be served and competitive emphasis. The six decision areas are compared across three types of organizations: business firms, universities, and hospitals. There are four major determinants of an organization's strategy: external opportunities, external constraints, internal capabilities, and the personal values of key constituencies. An overview of a strategic planning system for colleges and universities is presented. The process begins with external and internal assessments, followed by decisions in the six strategic decision areas. The relationship of strategic decision making to implementation planning in various parts of the institution is outlined. (SW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the annual Association for Institutional Research Forum (18th, Houston, Texas, May 21-25, 1978)