Many techniques can be utilized to improve citizen attitude toward police. Research in social psychology provides considerable information concerning attitude change processes. This paper explores interpersonal attraction (attitudes toward individuals) and helping behavior (assisting others) within the broader context of attitude change. Laboratory and field studies have revealed a number of factors which influence interpersonal attraction, including similarity of traits and attitudes, frequency of contact, reciprocal liking, and physical attractiveness. The practical application of these factors is discussed. The second area of exploration, helping behavior, is, additionally, related to attitude change. Several factors mediate helping behavior, including moral norms, particular moods, rewards, and models. Applications of these factors are discussed. Four major theoretical frameworks regarding attitude change are also examined, as well as the practical application of these frameworks. It is suggested that many of the principles of social psychology be employed, but that thorough planning take place to determine how the principles can best be applied in a particular situation. Research should be fully explored before implementation of programs. (KA)