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ERIC Number: ED159717
Record Type: RIE
Publication Date: 1978-Aug
Pages: 30
Abstractor: N/A
Reference Count: 0
An Approach to Identifying Publics of a Campaign to Ban Non-Returnable Bottles.
Laing, Robert
A telephone survey conducted in Lansing, Michigan, in 1976, which segmented voters according to their orientations on a proposed state bill to ban nonreturnable beverage bottles, is described in this paper. First, background is presented on the issue of returnable versus nonreturnable bottles, the main provisions of the proposed bill are listed, and campaigns by opponents and proponents of the bill are discussed. The survey--in which 305 adults were questioned about their preferences regarding beverages and containers, reasons for opposing or favoring the bottle bill, exposure to information about the bill, and voting intentions--is then described. Results are reported in tabular and narrative form; differences are noted between bottle bill supporters, opponents, and those who were undecided, and the way respondents' opinions relate to three factors--convenience, protection of the environment, and product cost--is shown. Among the findings were that returnable bottles (preferred by 45% of soft drink buyers and 22% of beer drinkers) were preferred because of low price and environmental reasons, and that throwaway bottles and cans were preferred because of ease of disposal and storage, convenience, and--in the case of cans--their ability to get cold. (GW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Beverage Bottles; Michigan
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (61st, Seattle, Washington, August 13-16, 1978)