ERIC Number: ED158356
Record Type: RIE
Publication Date: 1977-Dec
Reference Count: 0
A Classroom Excercise in Persuasion.
Schneider, Michael J.
In an exercise designed to make students aware of their tendencies to examine a persuasive message from a single perspective, students were given a "Saturday Review" letter urging opposition to a bill. They were then told it was a hoax. Next, they were asked to specify "believable" and "unbelievable" features of the letter. Generally, they picked out many "unbelievable" and few "believable" features. The students were then presented with the actual effects of the letter, which clearly indicated that many people believed it to be true. With this information, students were asked to think about why their responses differed so greatly from the "real" responses; finally, they were told to examine the letter again to see what features made it believable. This exercise makes students more aware of their tendencies to examine a persuasive message from their own frame of reference and it helps illustrate the importance of audience analysis. (FL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Audience Response
Note: Paper presented at the Annual Meeting of the Speech Communication Association (63rd, Washington, D.C., December 1-4, 1977)