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ERIC Number: ED157538
Record Type: RIE
Publication Date: 1978-May
Pages: 62
Abstractor: N/A
Reference Count: 0
Promotion and Publicity for On-Line Bibliographic Services in Academic Libraries.
Paul, Herbert Jeffery
A synthesis of the literature on the advertising and promoting of online bibliographic retrieval services in academic libraries was conducted to suggest specific approaches and methods that can be used to make the academic community more aware of these services. Six levels of activity in program planning for promoting online services are identified and discussed: general program guidelines and statement of objectives; research and study of the problem; identification of user characteristics; selection of strategies to achieve objectives; operation of the program; and evaluation and revision. Various techniques and strategies for developing and promoting materials in eight different formats are discussed and a model promotional program is developed to enable managers and librarians to follow a systematic approach. Comparison of promotional materials developed for online services in 27 academic libraries with selected general promotional programs and materials that have received the John Cotton Dana Library Publicity Award shows a wide range in the level of professionalism and sophistication. It is suggested that efforts to-date in promoting these services have been ineffectual and that this is an area where librarians can learn from other related disciplines. A list of additional techniques for promotion and a bibliography are appended. (JPF)
Publication Type: Dissertations/Theses
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Master's Thesis, San Jose State University