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ERIC Number: ED157130
Record Type: RIE
Publication Date: 1978-Apr
Pages: 19
Abstractor: N/A
Reference Count: 0
Spanish Language Radio in the Southwest: A Case of Media Colonialism.
Schement, Jorge Reina; Singleton, Loy Alonzo
In order to examine whether the relationship between Spanish speaking Americans in five southwestern states and Spanish language commercial radio stations reveals evidence of media colonialism, a survey of 41 Primary Spanish Language Radio (PSLR) stations was conducted. The survey focused on ethnic identity of the station owner, percentage of employees with Spanish surnames, the station owner's additional properties, the name and rank of the market in which the station is located, and the percent of station time broadcast in Spanish. Data were gathered from station files of the Federal Communications Commission in Washington, D.C. It was concluded that differential distribution by ethnicity exists at numerous levels of ownership and employment in PSLR, personal wealth derived from participation in PSLR is distributed by ethnicity, differential distribution of influence is shown by evidence of differential access to the more powerful positions in PSLR, and the integration of PSLR with the community it is intended to serve is questionable because of the above distributions. These characteristics of PSLR were inferred as contributing to a condition of media colonialism. (Tables of findings are included.) (Author/MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Ownership
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, Illinois, April 25-29, 1978)