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ERIC Number: ED157122
Record Type: RIE
Publication Date: 1978-Apr
Pages: 16
Abstractor: N/A
Reference Count: 0
Parental Control of Children's Television Viewing Behavior: Support for the Reverse Modeling Principle.
Surlin, Stuart H.; And Others
A study was conducted to document the existence of the "reverse modeling" principle of television viewing behavior whereby children, rather than parents, determine the television viewing choices for family members. Through telephone interviews, 284 adult respondents were questioned regarding their knowledge of the television advisory warning system, its influence on their own or their children's viewing, their method of program selection, their definition of offensive content, and their estimated daily viewing time. In addition, each was asked how long the television remained turned on each day in their household. The sample was analyzed according to level of education (high or low) and presence or absence of children in the household. Although educational differences did not affect control over children's viewing, it was determined that in low-education households there was a relative lack of concern among parents about television violence; children tended to select programs by changing channels, rather than by consulting printed advertisements; the television set remained on for extended time periods; and parents watched television indiscriminately. (MAI)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Reverse Modeling
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, Illinois, April 25-29, 1978)