ERIC Number: ED157108
Record Type: RIE
Publication Date: 1978-Apr
Reference Count: 0
Mass Media's Role in the Assimilation Process: A Study of Korean Immigrants in the Los Angeles Area.
Ryu, Jung S.
A study was conducted to determine the relationships between three variables related to the assimilation process of immigrants to the United States-familiarity with English, degree of identification with the new culture, and degree of attachment to the homeland--and three variables related to media needs--the need for information, the need to become integrated into the new culture, and the need for achieving proficiency in English. The subjects, 109 Korean immigrants (62 males and 47 females) living in the Los Angeles area, completed a nine-page, self-administered questionnaire that assessed their English proficiency, assimilative attitudes, degree of attachment to Korea, and media-related needs. Among the findings were the following: the lower the English proficiency, the greater is an immigrant's need to learn English through the mass media, especially television; as the degree of assimilation increases, there is an increased need for information through mass media, especially among male respondents; and as the degree of assimilation increases, an immigrant's use of television to satisfy the need for integration increases, especially among female respondents. (GW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Identifiers: Cultural Assimilation
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, Illinois, April 25-29, 1978)