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ERIC Number: ED157106
Record Type: RIE
Publication Date: 1978-Apr
Pages: 14
Abstractor: N/A
Reference Count: 0
Project "Freestyle": Ad Hoc: Fast-Turn-Around Evaluation.
Smith, Karen
Project "Freestyle" involved the development of prototypical television materials and a comic book intended to combat sex-role stereotyping in career-related attitudes of nine to twelve-year-old children. At various times during the early developmental stages of "Freestyle" materials, "ad hoc fast-turn-around" formative evaluations were conducted. In the first type of evaluation, teachers and parents rated television script segments, assessing language, interest level, and comprehensibility by the potential audience. This feedback assisted the production team in making content changes and selecting scripts. Teachers' evaluations of scripts were compared with subsequent student evaluations of the production segments. In the second type of evaluation, student opinion was consulted with regard to a number of decisions, such as series title, which title to use for an individual pilot program, which actor to choose for one of the pilot shows, whether the proposed definition of "stereotyping" was acceptable, and which type of art to use for the comic book. These types of evaluation provided continuous feedback for the ongoing improvement of the curriculum materials prior to the national field test. (GW)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Chicago, Illinois, April 25-29, 1978); For related documents, see CS 503 113-116