A national sample of 503 Dutch people aged 15 and over who were accessible by telephone was used in this longitudinal study of reactions to a series of eight broadcasts of "All in the Family." Attitude scales were developed for three independent variables--ethnocentrism, lifestyle intolerance, and parental authoritarianism. Questionnaire items were also developed for three dependent variables--selective exposure, selective perception, and selective retention. Analyses concentrated on three questions: Do the Dutch perceive "All in the Family" as pertaining only to the American context, or is it seen as also pertinent to Dutch society? Is there selectivity in the Dutch exposure, perception, and retention that is related to ethnocentrism, lifestyle intolerance, and parental authoritarianism? What are the uses and gratifications received by the Dutch audience from "All in the Family"? (AA)