The proposed procedures are focused on an assessment of the needs of consumers of education - specifically, the parents of high school age students. Each parent is interviewed and specific goals are extracted from the interview. Parents are then asked to respond to each goal in the aggregate of goals by agreeing, disagreeing, or remaining neutral. They then place the statements in rank-order. Following this task, all statements are categorized and the categories themselves placed in rank order. The data provided should allow establishment of goal profiles, which may identfy specific educational clienteles. Profiles may be established by demographic data or in a post hoc manner where similar individual profiles are combined to characterize a group. These procedures eliminate the necessity of making a priori assumptions concerning the structure of any educational clientele or concerning the needs and goals which will be elicited. (Author)