ERIC Number: ED066038
Record Type: RIE
Publication Date: 1971-Jul-8
Reference Count: 0
Local Origination--The First Step of CATV's Second Generation.
Peters, Robert W.
Local program origination by cable television stations must be considered as the next step in the development of the medium. Although the growth of local origination as a significant means of informing and entertaining people can be accelerated through creative, relevant, and participative programming, the spiral of increased revenues, broader programming, and more subscribers and viewers will still take time to reach substantial proportions--especially in the light of continued government restrictions. As proprietary CATV channel programming, leased channels, premium entertainment, and instructional programming increase, the variety of revenue sources to support such programming will also increase. Although these forms of revenue will surely increase over the next five to ten years, initially the local origination activity in any system should be geared to the expected near-term income and then expanded as additional revenues develop. (Author)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Stanford Research Inst., Menlo Park, CA.
Note: Paper presented at the Annual Convention of the National Cable Television Association (20th, Washington, D.C. July 8, 1971)