ERIC Number: ED066036
Record Type: RIE
Publication Date: 1972-Mar-6
Reference Count: 0
Cable Communications Revolution. Future: Broadband Communications, Local Origination.
Peters, Robert W.
The revolution in two-way broadband communications envisioned for the future includes remote access to libraries, interactive educational programing, shopping at home, personal and property security, and many other services limited only by man's imagination and his ability to deliver the service at a price the consumer is willing and able to pay. The most significant attributes of cable television (CATV) program origination are its ability to appeal to selective viewer interests and its ability to offer participation by the community. The development of specialized magazines in the 1960's showed that even a relatively small readership could be profitable. Similarly, CATV programs on such specialized topics as knitting or wine-making should be able to turn a profit. By the early 1980's, with its ability to reach selective audiences, CATV should capture about 3 percent of the total advertising expenditure in the country. Channel leasing and pay TV will provide additional revenue. The growth of revenue in CATV in the coming years should approximate that experienced by television in the early 1950's. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Stanford Research Inst., Menlo Park, CA.
Identifiers: Local Origination; Pay Television
Note: Paper presented at the International Cable Television Market Conference (First, Cannes, France, March 6, 1972)