ERIC Number: ED064589
Record Type: RIE
Publication Date: 1971-Aug
Reference Count: 0
A Model to Recruit Functionally Illiterate Adults into Adult Basic Education Programs in Massachusetts.
Rossman, Mark H.
The hypothesis of this study was that a predominantly localized visual-aural recruitment package would be effective in attracting and recruiting functionally illiterate adults into Adult Basic Education programs. In order to test this hypothesis, data pertaining to past and current methods of recruiting students to Adult Basic Education programs were reviewed; a predominantly visual-aural recruitment package was developed professionally and tested in the City of Springfield, Mass.; and actual and potential students were interviewed to assess the efficacy of the package. Data acquired was programmed utilizing the Statistical Package for the Social Sciences model. It was concluded that such a method of recruiting potential students is effective, since 19.8% of the individuals enrolling in the Springfield Adult Basic Education program during the time of the experiment directly attributed their enrollment to the influence of the recruitment package. This contrasts with 8.1% of enrollments frequently attributed to the influence of the media. (Author/CL)
Publication Type: N/A
Education Level: N/A
Sponsor: Massachusetts State Dept. of Education, Boston. Bureau of Adult Services.
Authoring Institution: Massachusetts Univ., Amherst. School of Education.
Identifiers: Massachusetts; Massachusetts (Springfield)