ERIC Number: ED064372
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
A Systematic Study of Attitudes Using the Semantic Differential: The Model.
Farber, Irvin J.; Ayrer, James E.
A project was conducted to develop a series of studies that will enable one to measure attitudes with reasonable accuracy. Nine stages of project activity were identified: design optical scanning form; write computer program to analyze data; determine adjective pairs; factor scales on elementary pupils; factor scales on high school students and adults; study psychometric properties of the instrument; factor graphic scales on elementary pupils; develop semantic atlas; and study relationships between attitudes and school performance. Identification of adjective pairs and factoring of scales followed the basic techniques used by Osgood. There are three sources of student data: a random sample drawn for factoring purposes, the pupil populations of projects in which an examination of attitudes is a part of the evaluation, and the pupil populations of small studies conducted in individual schools. The ultimate impact of the project is intended to be educational, i.e., it will permit the investigation of relationships between attitudes and school performance. Nine charts are included. (CK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the AERA (Chicago, Ill., April 1972)