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ERIC Number: ED063846
Record Type: RIE
Publication Date: 1972-May-5
Pages: 10
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Selling of Foreign Languages.
Teitelbaum, Sidney L.
A series of four proposals for foreign language teachers suggesting the development of a "sales" approach to generate student motivation for language study is developed in this study. A brief analysis of advertising procedures used in television commercials underscores the importance of consumer motivation in sales programs. (RL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A
Note: Speech presented at the Colloquium of the New York State Association of Foreign Language Teachers, Albany, New York, May 5, 1972