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ERIC Number: ED063763
Record Type: RIE
Publication Date: 1972-May
Pages: 21
Abstractor: N/A
Reference Count: 0
CATV'S Critical Mass Problem.
O'Neill, John J.
The basic premise of this report is that cable television systems, although currently based on subscriber fees, will eventually obtain their capital structure from advertising revenues. Because of this, the report maintains that market saturation must be the prime consideration, even though several currently common practices go against this and should be guarded against: short-run profit-maximization calls for higher subscriber rates and only partial market penetration. With issues such as these at stake, it is argued that the introduction of cable systems into the nation's urban centers presents almost equal measures of promise and peril to potential builders of such systems. (RH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Mitre Corp., McLean, VA.
Identifiers: N/A
Note: Paper presented at the National Cable Television Association Annual Convention (21st, Chicago, Illinois, May 15, 1972)