ERIC Number: ED063754
Record Type: RIE
Publication Date: 1972
Reference Count: 0
Report of the Look-Listen Opinion Poll, 1971-1972.
American Council for Better Broadcasts, Madison, WI.
The Look-Listen Poll, reported in this paper, is based on television program gradings from over 2,000 adults and nearly 2,000 high school students in 32 states. The "report card" used by the respondents to rate TV programs and the method used in the study are described first, and then information is provided about the respondents, their top and bottom choices for best programs, and the kinds of programs they would like best to see. Then, for each category of program--drama, variety, news, information, children's, and music--the responses are summarized. A detailed opinion sampler, presented next, quotes the respondents' own words to throw light on why they liked or disliked specific programs. In addition, sections on movies shown on TV and or advertising are provided. A further discussion and description of the respondents and a summary of responses to a questionnaire conclude the report. (SH)
Descriptors: Commercial Television, Programing (Broadcast), Public Opinion, Publicize, Television, Television Commercials, Television Surveys
American Council for Better Broadcasts, 15 West Main Street, Madison, Wisconsin 53703 ($0.40)
Publication Type: N/A
Education Level: N/A
Authoring Institution: American Council for Better Broadcasts, Madison, WI.