ERIC Number: ED063750
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
Construction of a Communication Audit: An Examination of Communication Systems and Their Effectiveness.
Peterson, Brent D., Ed.; Greenbaum, Howard H., Ed.
Abstracts of 12 papers concerning the effectiveness of various communication systems are printed here. Subjects of the papers are: the appraisal of organizational communication systems, and evaluation of ECCO analysis as a communication audit methodology, assessment of attitude and opinion change effects of the communication audit, organizational communication and social action, message diffusion as a communication audit tool, techniques used to study communication variables in organizations, a communication systems analysis of KOB-TV, organizational communication--an analysis based on empirical data, auditing the communication of human service organizations, employee knowledge of hospital compensation policies and supervisory effectiveness, a mass media profile of agricultural scientists at Texas A and M University, and the development and field testing of two internal communication measuring instruments. Sources and cost of most of the papers are included. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Montana Univ., Missoula.
Identifiers: International Communication Association
Note: Paper presented at the International Communication Association Annual Convention (Atlanta, Georgia, April 19-22, 1972)