ERIC Number: ED063746
Record Type: RIE
Publication Date: 1971-May
Reference Count: 0
Predicting Mass Media Effects: A Cognitive Approach.
Gordon, Thomas F.
In this theoretical working paper, an attempt is made to pull together the two areas of cognitive information processing and emotional arousal, in order to provide a fuller framework for examining media effects. The development of a cognitive-behavioral index is proposed as a research tool resulting from this merger of areas, as are a number of hypotheses about media use and effects for different levels of the cognitive-behavioral index. (RH)
Publication Type: N/A
Education Level: N/A
Sponsor: National Inst. of Mental Health (DHEW), Bethesda, MD.
Authoring Institution: Michigan State Univ., East Lansing. Coll. of Communication Arts.
Note: Project VIM, Violence in the Media; Paper presented at the International Communications Association Annual Convention (Atlanta, Georgia, April 19-22, 1972)