ERIC Number: ED063742
Record Type: RIE
Publication Date: 1972-Apr
Reference Count: 0
Managerial Semantics: Where Again All The Nervous Centers Are Involved.
Rice, Joseph A.; Elliott, F. J.
The term "managerial semantics" brings together aspects of communication, behavior, semantics, and management. An investigation of semantic principles as they are applied in industry today shows that although Korzybski's emphasis on differences between objects and individuals may have been useful when first formulated, it is less useful today than stress on similarities. Also, problems of "future shock" seen in industry mean that generalists, who can see the whole of a problem, are vitally needed. Such a unified view is hard to achieve in an educational system which too often fragments rather than synthesizes the many aspects of an issue. For instance, some conventional and widely-accepted behaviorists fail to recognize the importance of language. But language is unique in facilitating any communal relationship, from small groups to complex industries. Therefore, managerial semantics, which brings together various disciplines that have a bearing on management, is one way to provide the synthesized training needed in industry today. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Houston Univ., TX.
Identifiers: Korzybski (Alfred)
Note: Paper presented at the International Communications Association Annual Convention (Atlanta, Georgia, April 19-22, 1972)