ERIC Number: ED063557
Record Type: RIE
Publication Date: 1972-May
Reference Count: 0
A Preliminary Investigation of a Hyperbolic Model of Attitude Change.
Crano, William D.; Cooper, Ralph E.
A model of attitudes change having the mathematical characteristics of a hyperbolic function, with major parameters determined by source credibility and discrepancy, is proposed and tested against leading established models of attitude change. The proposed hyperbolic model proved to be a more accurate predictive device than either of the two competing formulations. (Author)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Michigan State Univ., East Lansing.
Note: Paper presented at the Midwest Psychological Association in Cleveland, Ohio, May 4-6, 1972