ERIC Number: ED061758
Record Type: RIE
Publication Date: 1971
Reference Count: N/A
The Language of Man. Book 4.
Littell, Joseph Fletcher, Ed.
Book 4 of "The Language of Man" series contains articles which deal with semantics, levels of language (including informal, formal and technical language, jargon, and gobbledygook), the hidden persuaders (advertising of merchandise and political candidates), and communications of the future (including the computer and other mass media now being developed). Each segment is augmented by humorous features, examples from real life, and graphics. The style is informal; the book is intended for high school students. (JK)
Descriptors: Cable Television, Communication (Thought Transfer), Communications, Computers, English Education, Language, Language Arts, Language Styles, Mass Media, Publicize, Secondary School Students, Semantics, Textbooks
McDougal, Littell & Company, P. O. Box 1667, Evanston, Illinois 60204 ($7.90)
Publication Type: N/A
Education Level: N/A
Authoring Institution: McDougal, Littell & Co., Evanston, IL.
Note: The Language of Man series