The objective of this paper is to provide a brief overview of academic governance and administration with the intention of raising questions and stimulating discussion. All colleges must recognize that governance and administration are concerned with advancing their educational missions. In general, this can be accomplished only if the principles of sound executive management are known, understood, and followed. These principles embrace the concepts of: (1) the academy as a community in which all persons, teachers, and students are educators, and in which some authority is shared among the varying constituent groups; (2) the delegation of responsibility to the key officers within the college as well as the committees and councils that participate in governance; (3) the granting of authority commensurate with the delegated responsibilities; (4) the insistence on accountability of all officers within the college, including the chief executive; and (5) the development of strategies for promoting effective change within the institution. A list of 50 representative principles is included as well as a model of an in-depth study for the development of a college's educational master plan. (Author/HS)