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ERIC Number: ED059477
Record Type: RIE
Publication Date: 1968-Feb
Pages: 90
Abstractor: N/A
Reference Count: 0
Marketing Research. Instructor's Manual.
Small Business Administration, Washington, DC.
Prepared for the Administrative Management Course Program, this instructor's manual was developed to serve small-business management needs. The sections of the manual are as follows: (1) Lesson Plan--an outline of material covered, which may be used as a teaching guide, presented in two columns: the presentation, and a step-by-step indication of procedure; (2) The Presentation--a subject presentation; (3) The Visual Aids --photographic copies of the set of visual aids which are available for this topic; (4) The Supply Department--materials that may be reproduced locally for distribution to course participants; (5) Cases in Point--short actual small-business management cases that may be used to augment the presentation and to develop discussion, or as the basis for a second session; (6) The Incubator--ideas for stimulating further thought and discussion by the participants. A< bibliography is provided, and field offices of the Small Business Administration are listed. (DB)
Superintendent of Documents, U.S. Government Printing Offce, Washington, D, C. 20402 ($1.50); Small Business Administration, Washington, D. C. 20416 (on loan basis)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Small Business Administration, Washington, DC.
Identifiers: N/A