The Apex Exemplary Project served 2,203 students in 4 schools of the Wake County, North Carolina, school system. The project was designed to expand career exploration and availability of occupational information to the lower and middle grades, to increase opportunities for work experience and cooperative education, to provide for specialized skill training of students prior to leaving school, and to initiate a placement service integrated with the counseling function within the school system. An attitude scale administered to teachers, administrators, and students in grades 9 through 12 yielded high group means indicating positive attitudes toward vocational education. Preliminary analyses of an attitudes toward self and others scale, administered to students in grades 9 throgh 12, showed reliability coefficients to be .865 and .655 for items measuring attitude toward self and others, respectively. Baseline data (by grade level) with which to measure changes at a later date were obtained by a 3-item instrument asking students in grades 1 through 5 to list as many occupations as they could, the occupations of members of the immediate family, and as many good work habits as they could; students in grades 6 through 12 responded to the latter 2 items. Baseline and/or historical data are also presented for the number of high school course offerings in vocational areas and the percentages of students applying for postsecondary education, students requesting career guidance services, parental conferences with guidance personnel, students using the occupational information centers, dropouts, average daily attendance, and grade failures. (Author/JH)