During the past two decades, public libraries have launched numerous outreach programs intended to reach the "unserved" in our society. At least one group has been largely overlooked in this missionary effort - the businessman! While they may not qualify as "deprived" in the socio-economic sense, representatives of business and industry constitute a significant group whose unfilled information requirements must place them in the vanguard of the "unserved." This study is an evaluation of an "outreach project" geared to the men and women engaged in business and industry - the "Economic Community." This experiment may have no parallel in library annals. Beginning with an actual market survey of the potential customer, the Demonstration Project went on to explore a variety of ways to meet the unusual and compelling information needs of this group. (Author/NH)