Like all television programing, programs for children are aimed to produce profit. Since cartoon shows are inexpensive, they are staples of children's television. These programs can offer sponsors a pure, undifferentiated audience at which to aim commercials for toys and breakfast cereals. In addition to cartoon shows, children watch "Sesame Street," some quality children's programs, and also many "adult" programs. All children watch much television. But research has shown that bright children watch it less and less after their tenth birthday. Less intelligent children remain constant viewers until ages 12 or 13. Then they turn to other media and interests. Many experiments have tried to show how violence on television affects children. The famous experiments by Bandura showed that children who had watched films of an adult pounding a large rubber doll imitated this behavior more than those who had not. But these experiments do not duplicate the type of violence shown on television and therefore are not valid yardsticks. More research must be done. (The articles in this booklet are from TV Guide Magazine.) (JK)