ERIC Number: ED058273
Record Type: RIE
Publication Date: 1970
Reference Count: 0
A Method for Measuring the Images of Organizations.
Graham, William K.
Describes the development of the Trait Ascription Questionnaire, which measures perceptions that people have of organizations. The descriptive adjectives are divided into eight dimensions: Ethican-Moral; Quality; Creativity-Openness to Change; Activity; Disposition; Organization; Potency; and Complexity. A breakdown of scale characteristics, mean scale values for extreme organizations and some test groups, and a listing of most and least descriptive adjectives are included. (DLG)
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A
Identifiers: Trait Ascription Questionnaire (Graham)
Note: Paper presented at the Annual Meeting of the Western Psychological Association, Los Angeles, California, April 1970