ERIC Number: ED057838
Record Type: RIE
Publication Date: 1968
Reference Count: 0
Self-Study and Evaluation Guide; Section C-5; Public Relations and Fund-Raising.
National Accreditation Council for Agencies Serving the Blind and Visually Handicapped, New York, NY.
Public relations and fund-raising are those functions of management which engender public understanding and support for the agency's aims and services. These two functions are closely interrelated in that the agency's public relations effectiveness influences its ability to raise funds and, conversely, its fund-raising operations have a direct bearing on the degree to which its program is understood and accepted. Both the public relations and the fund-raising standards presented are designed to serve as basic ground rules for the maintenance of valid and effective lines of communication between an agency and its total community. Their objective is to preserve the integrity of both the agency and those whom it serves. Stress is placed on the client's right to dignity and privacy, and on the agency's responsibility not to sacrifice this right through exploitation of public sympathies. (Other sections of this guide are available as LI 003342-003347 and LI 003349 through LI 003351). (Author/NH)
Descriptors: Accreditation (Institutions), Blindness, Community Services, Financial Support, Guides, Library Services, Methods, Public Relations, Self Evaluation, Standards, Visual Impairments
National Accreditation Council, 79 Madison Avenue, New York, N.Y. 10016 ($.50 prepaid)
Publication Type: N/A
Education Level: N/A
Sponsor: Social and Rehabilitation Service (DHEW), Washington, DC.; American Foundation for the Blind, New York, NY.
Authoring Institution: National Accreditation Council for Agencies Serving the Blind and Visually Handicapped, New York, NY.
Note: (1 Reference)