ERIC Number: ED057737
Record Type: RIE
Publication Date: 1971
Reference Count: 0
Seeking the Competitive Dollar: College Management in the Seventies.
Leslie, John W.
Because of the state of higher education at the close of the sixties, it is imperative that in the seventies our colleges and universities move toward management reform, particularly in the field of institutional advancement. The institutional advancement program provides the formal mechanism which insures proper utilization of the talents of faculty, administration, and all other persons closely involved in activities designed to advance the understanding and support of the institution. This study is an attempt to stimulate thought and action that will lead to more effective, more economical institutional advancement programs. (HS)
Descriptors: Administrative Organization, Educational Administration, Educational Planning, Higher Education, Planning
ACPRA, One Dupont Circle, Suite 600, Washington, D.C. 20036 ($2.50)
Publication Type: N/A
Education Level: N/A
Authoring Institution: American Coll. Public Relations Association, Washington, DC.