ERIC Number: ED057627
Record Type: RIE
Publication Date: 1971-Dec
Reference Count: 0
The Planning of a Communications Coalition for Educational Change. Final Progress Report.
Rubin, Louis J.
To overcome communications failures which tend to impede useful educational change and to achieve the goal of an educationally informed public, the feasibility of a Communications Coalition was investigated. Two other long term goals were identified: to promote a national concern for educational change and to design a system which would be effective and self-supporting. The first part of this report describes short term goals, such as analyzing existing communications systems, defining various public audiences, ascertaining which communication devices work best with a particular audience, and developing methods for optimum collaboration with other agencies. The next section discusses developmental projects designed to provide empirical evidence. The major communications media are described in an approach consisting of five steps: identity existing communication systems, evaluate them, identify important target audiences, determine their weaknesses, and identify major communication gaps. As a prelude to the formulation of a plan for the Coalition, existing communication failures are analyzed from the point of view of the community and of the professionals. The last sections present derived theoretical constructs, goals for the Coalition, and an organization of these goals into clusters of discrete activities. (SH)
Publication Type: N/A
Education Level: N/A
Sponsor: National Center for Educational Communication (DHEW/OE), Washington, DC.
Authoring Institution: National Foundation for the Improvement of Education, Washington, DC.