ERIC Number: ED056467
Record Type: RIE
Publication Date: 1971-Sep
Reference Count: N/A
Action for Children's Television; The First National Symposium on the Effect on Children of Television Programming and Advertising.
Sarson, Evelyn, Comp.
Action for Children's Television (ACT) was organized to attempt to change the nature of television (TV) for children--to persuade TV networks that children are not miniature consumers, to encourage appropriate programming for children, and to eliminate commercialism. This report of the First National Symposium of ACT presents papers of participants which consider the effects of TV programming and advertising on children. Papers in the first section of the book discuss the need for different programming and less commercialism and the resultant problems for producers of children's programming. Communicating with children through TV is briefly examined in a second section, while third section papers present arguments concerning possible effects of TV on children, developmentally and otherwise. Papers in the last section suggest possible courses of action for achieving the goals of ACT. (SH)
Descriptors: Children, Commercial Television, Communication (Thought Transfer), Conferences, Material Development, Programing (Broadcast), Television Commercials
Avon Books, 959 Eighth Avenue, New York, N.Y. 10019 ($1.25)
Publication Type: N/A
Education Level: N/A
Sponsor: Ford Foundation, New York, NY.
Authoring Institution: Action for Children's Television, Boston, MA.