ERIC Number: ED056323
Record Type: RIE
Publication Date: 1971-Apr
Reference Count: 0
The Response-Correlated Reinforcement of Attitudes.
Dixon, Theodore R.; Almore, Mary G.
The present experiment was an attempt to extend a new reinforcement paradigm to attitude change concerning labor unions. Rather than having reinforcers contingent upon critical responses, they were simply correlated with the critical response. The 8 adjective pairs from the evaluative scale of the semantic differential (and 4 buffer pairs) were presented verbally by real subjects to confederate subjects 5 times in random order. There were 4 experimental groups: subjects who, as "experimenters," were trying to influence their (confederate) subjects to a more positive evaluation of labor unions by the way they verbally presented adjective pairs; subjects who were trying to influence to a more negative evaluation; the difference between these first 2 and the other 2 (control) groups was that the latter were only monitors not trying to influence their respective subjects. The sessions were concluded with an interview to determine awareness. The post-experiment interview data confirmed the lack of awareness and the effectiveness of reinforcement via their subjective feelings of success as an experimenter. (Author/RK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Texas Christian Univ., Fort Worth.
Note: Paper presented at Western Psychological Association convention, San Francisco, Calif., April 21-24, 1971