The focus of this book is the relationship between the new generation of young people and the world of work. Basically the NOW (New Orientation to Work) employee views work as a means of self-actualization instead of merely a vehicle to economic security. The group under discussion is composed of those persons born between 1944 and 1951 who have completed at least one year of college. Size and educational level are two factors which underlie the significance of the NOW employee; his impact will be felt. He is the product of two decades of immense technological, political, economic and social change. One of his basic beliefs is adherence to social idealism and the importance of the individual. It is up to current business management to try to understand this generation and to help its members to develop their potential within organizations that are willing to change to meet their demands. (Author/CK)