The Commission on Instructional Technology identified several formidable obstacles which have prevented the successful use of communications technology in instruction. Many of these obstacles are particularly relevant to the organization and staffing of educational communications centers at colleges and universities. Educational communications centers have professional and technical personnel, material, facilities and equipment, and funds to improve communications within the research, teaching, and public service programs on campus. The three major activities of such a center are 1) supporting academic departments seeking to improve their instructional programs, 2) providing communications services to all functions and activities of the campus, and 3) serving as a laboratory environment to support academic programs in the communications arts and sciences or in the field of education. A model educational communications center would include research and development activities; production, engineering, and operations services; and general administrative services. The functional job areas and classification level of all positions and personnel who are required within the center are defined according to their specialized area and level of performance. Organizational charts and salary schedules for a model educational communications center are appended. (JY)