A historical survey of the literature and research on values and value measurement is presented. Various approaches to value study such as the Allport-Vernon-Lindsey model and the work of Adorno, et al in "The Authoritarian Personality" are discussed and analyzed. The author suggests that the models set forth in these works are not sensitive enough to catch the present subtleties of value structure and change on our college campuses. In addition, special emphasis is given to recent attempts to define and assess college student values and value change with comments on the efforts of Keniston, Wheelis, and Rokeach. Finally, the author presents a conceptual model of values and their relationships to the belief and attitude systems of Rokeach and show how this conceptual model is related to the development of the College Student Value Questionnaire, an instrument for measuring contemporary college student values. (Author/MA)