This book is intended to serve as a starting point for the beginning mass media instructor. It is divided into five parts: (1) "Background on Mass Media Influence" will give the teacher grounds for inclusion of mass media study in the classroom; (2) "Subject Matter" gives capsule information on the subject area for the teacher; (3) "Sample Week-By-Week Outlines" includes material for six-week, nine-week, semester and two-semester units, which will give the teacher flexibility in using these in a mass media course of varying lengths; (4) "Media Lab and Classroom Aids" gives practical information on setting up a media lab for students to use both as a learning resource center and a laboratory to practice using the media; (5) The annotated "Bibliography" is a list of suitable books on this subject. (Author/CK)