ERIC Number: ED054722
Record Type: RIE
Publication Date: 1968
Reference Count: 0
Program for Priority Prospects; A Guide to Associates Programs in Educational Institutions for Trustees, Administrative Officers, and Volunteer Leaders.
Ferner, David C.
This monograph reviews the elements of successful associates programs that institutional and volunteer leaders may consider in mobilizing individual constituents who are priority gift prospects. Associates programs have recently been established at a number of institutions of higher education; they suggest a relationship of prestige and distinction and are aimed at the affluent and influential citizen. Their major purpose is to promote fund raising and to create a powerful inner constituency through which the institution can more effectively communicate. Elements of a successful program include: (1) a clear definition of purpose; (2) membership criteria that challenge the top level of the institution's consistency; (3) identification of prospects based on thorough research; (4) personal enlistment of members; (5) active demonstration of program sponsorship by individual members; (6) effective printed materials; (7) the demonstration of chief executive leadership in program activities, communications, and membership cultivation and solicitation; and (8) a qualified staff and adequate budget support. A list of programs at selected institutions is included in the appendix. (AF)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Frantzreb and Pray Associates, Inc., New York, NY.
Identifiers: Associates Program