ERIC Number: ED054630
Record Type: RIE
Publication Date: 1970
Reference Count: 0
The Extent and Orientation of Broadcasting Media Consumption; Application to the Bank of Sweden Tercentenary Fund for Support of Research Project.
A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms of social status, interests, social activity level, and linguistic and cultural frames of reference, tunes in what programs. A later part of the study will analyze the resultant data in terms of policy-making, planning, and production. Interviewers, who are located throughout the country, survey a representative sample daily by telephone and send the results directly by telex to a central computer for storage and analysis. The data is examined by the computer to establish "normal" consumption patterns. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Swedish Broadcasting Corp., Stockholm.