Since the 1970 Census Report states that children under 14 years of age comprise 23.4% of the population, the Committee on Children's Television (CCT) feels that television broadcasters have an obligation to determine and serve the needs of these children. After examining the 1971 license renewal applications of four of the five San Francisco Bay Area commercial television stations, CCT concluded that none of the applications show station-initiated efforts to specifically measure the needs or interests of the children in the Bay Area. CCT recommends that stations take immediate steps to ascertain these needs, to design programs to meet these needs, to insure that members of the community will be given an opportunity to participate in the development of these programs, and to utilize fully the resources available in the community for the development of programs. Further, they recommend that the Federal Communications Commission consider the possibility of designing a special section of the television license application which refers to children specifically. A series of statements made by educators, administrators, and parents expressing concern about the effects of television on children concludes the report. (SH)