ERIC Number: ED054230
Record Type: RIE
Publication Date: 1971-Jan-8
Pages: 9
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Some Thoughts About Product Evaluation at the Far West Laboratory.
Borg, Walter R.
Questions are discussed concerning the problem of evaluating an educational product for its potential marketing success. A strategy is proposed for identifying various levels of evaluation for a product, and for selecting the evaluation level that will be accepted as yielding sufficient evidence for the desirability of marketing the product. (MS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: N/A
Grant or Contract Numbers: N/A