The relationship between educational textbook publishers and parents has, in the past, been restricted to parents glancing at their children's textbooks. Now, however, as a result of a general increase of interest in education, the schools' need for parental help in the learning process, and the increased instructional focus of the media (such as Sesame Street), parents want to have instructional materials for home use. Educational publishers, whose main customers have been schools, will now have to modify their publications and advertising to include parents. Exactly how educational publishers will react to this new situation is uncertain, but it is clear that parents are going to have an increased voice in American education. (AL)