Information analysis centers must perform the function of evaluation as well as compilation, in order to generate products and services with increased utility and user acceptance. Also, these centers must perform a dual role as wholesaler and retailer. These roles, as well as problems and examples of production and marketing experiences, are examined so as to elucidate the present and future potential of information analysis centers in improving communication among scientists. The full potential will be shown to require marketing by information analysis centers operated by a complete spectrum of institutions, including governmental agencies, scientific and technical societies, not-for-profit groups, and commercial firms. (Author)