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ERIC Number: ED053529
Record Type: RIE
Publication Date: 1971
Pages: 251
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Broadcast Management: Radio; Television.
Quaal, Ward L.; Martin, Leo A.
After outlining the qualities necessary in a good radio or television manager, the book describes his duties which fall in three major areas: programming, engineering, and sales. It discusses the relationship between the station and its audience in detail. Sections on radio and television programming describe the way most stations operate and suggest a few guidelines for achieving a desirable format. Relationship of the manager to the broadcast engineer and other personnel is explored, and the importance of a good sales force to sell commercials is stressed. The emphasis in this book is on three main themes: Practical considerations in managing a station, the active role of the manager in running day-to-day operations, and compliance with Federal Communications Commission regulations. A full chapter is devoted to the latter theme, and it is mentioned frequently throughout the book. (JK)
Hastings House, Publishers, Inc., 10 East 40th Street, New York, N.Y. 10016 ($8.95, paperback, $5.60)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Federal Communications Commission
Note: Studies in Media Management series