ERIC Number: ED052444
Record Type: RIE
Publication Date: 1969-Jan
Reference Count: 0
Views of Farm Information Sources Held by Farm Operators in Two Missouri Farm Communities, Ozark and Prairie.
Lionberger, Herbert F.; Francis, Joe D.
How farmers evaluate farm information sources, the views they hold of sources, and the relationship of views held to the use made of them were studied. The research was undertaken from two different vantage points: (1) determining how farmers view farm information sources, and (2) determining how views of farmers about sources are related to the variables considered in the study. The semantic differential was used to assess views in both phases. In Phase I, three steps were taken to secure a diversity of farmer opinion: (1) As many item scales were sought as would be reasonably expected to relate to views held about farm information sources; (2) A wide diversity of farmers was chosen to give their reactions to such sources in terms of the scales selected; and (3) The farmers were asked to express their views about a representative range of sources from which they ordinarily obtain farm information. In Phase II, the general procedure was to have samples of farmers rate five of the eight designated information sources in terms of the 14 selected item scales. Some general conclusions reached are: (1) Farmers have characteristic ways of viewing farm information sources; (2) Utility practicality, affectivity, and accessibility views can be distinguished; (3) The farmers studied differentiated between classes of sources in terms of these qualities. (CK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Missouri Univ., Columbia. Agricultural Experiment Station.