ERIC Number: ED052267
Record Type: RIE
Publication Date: 1970
Reference Count: 0
Public Reactions to a Brochure Aimed at Maintaining Confidence in the Schools of a Racially Changing Urban Community.
Levine, Daniel U.; Fain, Robert P.
The purposes of the project reported in this study were to prepare a brochure showing that the quality of education was still as high as it had been before change in the community had led parents and other citizens to worry whether children were receiving a good education in local schools, and to distribute the brochure on a mass basis and determine if it had any effect on public opinion concerning local schools on the Southeast Side of Kansas City. The brochure described in a clear and candid fashion the educational opportunities available to students in the community's school and data concerning student performance in the classroom. It also acquainted the reader with community organizations which were functioning in the community, and through which citizens could participate in community affairs. With the help of community organizations, thousands of the brochures were distributed free on a door-to-door basis and thus were placed in the homes of a majority of families on the Southeast Side. Despite complicating problems in interpretation, the results of the study evaluating the effect of the brochures on a pre-post basis offer definite encouragement regarding the potential of such programs. (Authors/JM)
Descriptors: Attitude Change, Community Change, Educational Quality, Field Interviews, Middle Class Parents, Parent School Relationship, Program Evaluation, Public Opinion, Public Relations, Residential Patterns, School Community Programs, School Community Relationship, School Desegregation, Urban Schools
Publication Type: N/A
Education Level: N/A
Authoring Institution: N/A