This report aims to provide a detailed description of the development of both the concept and content of an innovative undergraduate major in physical education established at the State University College at Brockport. The new approach views physical education as "the study of the significance for man of experiences in certain forms of human movement." In the course of developing the curriculum, literature was reviewed, experts were consulted, curricula of other institutions were studied, and a workshop was sponsored. These efforts resulted in a physical education major which divides the study of movement experiences into 5 basic areas: biological, sociocultural, philosophical, psychological, and performance. The report outlines the components of the curriculum and includes a bibliography. Appendices cover the teacher preparation program, a conceptual curriculum in physical education, excerpts from discussions at the workshop, and course descriptions. (JS)