The management of a reading program should be based on objectives rather than on tasks. There are eight functions that apply to successful management: planning, organization, staffing, direction, control, innovation, representation, and communication. The R3C concept (reading coordinator, reading committee, reading center) is helpful to delegate the responsibilities for the reading program to individuals or smaller groups. The principal of the school should assign someone who would have intelligence, confidence, and dedication to be the reading coordinator. The coordinator would act as the leader of the reading program. Teachers from different grade levels should be put on the reading committee to help and advise the coordinator. The school reading center would contain materials available to all teachers in the school. Its function would be to help the teachers achieve the goals of the reading program by making them aware of what resources are available, improving the center environment, and simplifying check-out procedure. The principal would meet with the reading committee to analyze needs and agree on goals, then the coordinator might begin detailed planning and other functions with the reading committee. References are included. (AW)