ERIC Number: ED050735
Record Type: RIE
Publication Date: 1971
Reference Count: 0
Public Information and the Library.
Missouri State Library, Jefferson City.
In addition to serving the intellectual, the arty, the scholar, the housewife, and children, the library must take positive steps to update its public relations (PR) posture if it is to reach the great mass of the population who currently feel the library is not for them. The many and varied approaches possible in a good PR program include: (1) a series of ads featuring library personnel; (2) testimonials by the power group, blue-collar workers, clergy, teachers, civic officials, tradespeople and businessmen; (3) a library-sponsored panel quiz and (4) speeches by the librarian to community groups on current community problems such as environmental pollution. (MF)
Descriptors: Community Relations, Information Dissemination, Library Services, Public Libraries, Public Opinion, Public Relations, Publicize, Television Commercials
Missouri State Library, Public Information Department, 308 East High Street, Jefferson City, Missouri 65101 or Missouri Library Association, Executive Office, 10 South 7th Street, Columbia, Missouri 65201
Publication Type: N/A
Education Level: N/A
Authoring Institution: Missouri State Library, Jefferson City.